With the holiday season right around the corner, it is time to gear up for one of the most anticipated shopping events of the year—Black Friday. The day after Thanksgiving marks the start of the holiday shopping season that sees massive sales in both online and physical stores. This annual retail extravaganza, known for unbelievable discounts and deals, is a shopper’s paradise. So, here are 50 Black Friday deals to expect in 2023 across categories:
The sale season usually comes with exciting discounts on gadgets. Here’s what one can expect this season:
- Smartphones: Apple does not typically offer discounts on iPhones directly, but retailers and carriers often offer gift cards or trade-in deals on the purchase of the latest iPhone models. Meanwhile, Best Buy, Amazon, Walmart, and AT&T frequently offer great deals on Android smartphones. For example, last year, shoppers got a $400 reduction on the price of the Google Pixel 7 Pro, making it one of the standout deals.
- Televisions: Previous years’ trends indicate significant price drops on a variety of TV models. Brands like Samsung, LG, and Sony are known to offer impressive deals here. Shoppers can expect to find smart TVs, 4K displays, Fire TV Stick, OLED panels, streaming devices, and remote controls on sale.
- Laptops and tablets: Brands like Dell, Acer, HP, ASUS, and Microsoft Surface are likely to provide discounts on laptops, desktops, ultrabooks, and tablets, making it a perfect time to upgrade one’s tech.
- Speakers: Last year’s deals included an impressive discount of up to 45% on Bluetooth speakers, soundbars, and Echo speakers from brands like Sonos, Roku, Sony, and Amazon.
- Headphones: Bose, JBL, HyperX, and Sony often offer deals on noise-canceling headphones, gaming headsets, and earbuds during the shopping season.
- Smartwatches and wearables: Brands like Fitbit and Garmin may present deals on fitness trackers and smartwatches, helping one stay healthy and connected.
- Gaming products: Last year, shoppers got a discount and Target gift card combo on Microsoft Xbox Series S. Gaming bundles consisting of a wireless controller, console, mouse, popular games, VR gaming and headsets from PlayStation, Razer, Meta Quest, HyperX, Xbox, and other brands may carry discounts starting from $70.
Fashionistas can rejoice as Black Friday is also known for incredible fashion deals. Here’s what to expect:
- Apparel: Both high-end and fast-fashion retailers tend to offer substantial discounts, usually up to 70%, on a variety of clothing items for men, women, and children. Retailers like Macy’s, Bloomingdales, Carhartt, Urban Outfitters, ASOS, Wolf & Badger, The North Face, Tory Burch, Nordstrom, and Gap are known to roll out impressive deals.
- Footwear: Brands like Nike and Adidas are likely to provide discounts starting from $30 off on sneakers, athletic shoes, and more.
- Winter wear: Coats, jackets, and sweaters from brands like The North Face and Columbia should be available at remarkable discounts (of up to 50%) on popular online and offline retailers.
- Designer wear: Luxury brands like Gucci and Prada might join the Black Friday fervor with limited-time deals on select items. If not directly, retailers can offer a 20% discount or other offers on buying designer clothes.
- Children’s clothing: Carter’s and The Children’s Place are expected to offer 40% or more off on kids’ clothing during the shopping season.
Beauty and personal care
Black Friday offers an opportunity to stock up on makeup and beauty essentials without breaking the bank. Here are some Black Friday deals to expect:
- Skincare: Brands like The Ordinary and CeraVe often offer discounts on skincare staples such as cleansers, serums, and moisturizers. One can also look for value-packed beauty sets from brands like Tarte that feature a selection of their top-selling products. Those seeking brand variety in the discounted skincare product category can explore Merit Beauty, Sephora, Ulta Beauty, and Cult Beauty for exclusive Black Friday 2023 deals.
- Makeup: One can look out for deals on makeup favorites from brands like MAC and NARS, including lipsticks, eyeshadow palettes, and foundation. For instance, last year, MAC offered a 40% discount on its lip and eye products.
- Haircare: One can expect savings on hair care products from brands like Ouai and Bumble and Bumble, offering shampoos, conditioners, and styling products, with up to 50% off.
- Fragrances: Perfume enthusiasts can anticipate discounts on popular fragrances from renowned brands like Marc Jacobs, John Lewis, and Jo Malone. Online retailers such as Sephora, Liberty, Farfetch, Cult Beauty, The Perfume Shop, and Lookfantastic are also likely to offer alluring Black Friday deals, with as much as 80% off on fragrances in the previous year.
- Personal grooming equipment: Brands like Braun and Phillips can provide attractive Black Friday deals, like last year, on their range of electric razors, electric toothbrushes, and other grooming products.
- Hair styling tools: Expect deals on hair straighteners, volumizer hair dryers, and curling irons from brands like GHD and Dyson.
- LED beauty mirrors: Innovative LED mirrors from brands like Simplehuman might carry discounts
Those planning to buy jewelry are in for a treat, as Black Friday has historically been a treasure trove of discounts on all pieces. One can expect deals on the following:
- Rings: Last year’s sale offered massive jewelry discounts of 20 to 35% on brands like Catbird, Aurate, and With Clarity on engagement and regular rings, as well as other jewelry items.
- Watches: Luxury timepieces from brands like Rolex, Swarovski, and TAG Heuer may be available at discounted prices, making it a great time to invest in a statement watch.
- Necklaces and earrings: Fine jewelry items like necklaces and earrings may see discounts in stores like Pandora, Stone And Strand, Edge of Ember, and Swarovski, allowing one to add elegance to one’s collection at affordable prices.
- Bracelets: Brands like Pandora and Alex and Ani may offer enticing deals on select bracelets. Statement pieces from brands like Gucci, Tory Burch, and Versace may also carry discounts at Nordstrom’s luxury store.
Home and kitchen appliances
Black Friday has consistently been the perfect time for investing in home upgrades. Based on the previous year’s deals, here’s what one can expect in 2023:
- Washing machines: Renowned brands such as Whirlpool, Samsung, Amana, LG, and Maytag typically provide deals offering significant savings, along with extended warranties, on their high-efficiency top load and front-load washers and dryers.
- Refrigerators: Brands like Samsung and LG have historically offered discounts ranging from 20% to 40% on various refrigerator models, often including advanced features like smart technology and energy efficiency.
- Microwaves: The previous year, shoppers witnessed discounts of up to $200 dollars, and more in some cases, on microwaves offered by reputable brands such as Samsung, Whirlpool, Farberware, and GE. This year, buyers can anticipate similar substantial savings on a range of microwave models.
- Ovens: One can expect brands like KitchenAid and Bosch to deliver impressive deals, possibly bundling appliances for greater savings. Discounts of around 30% can be expected.
- Dishwashers: One can keep an eye out for deals from GE and Frigidaire, along with features like multiple wash cycles and advanced water-saving technology.
- Vacuum Cleaners: Brands like Dyson, Roborock, iRobot, and Bissell are likely to continue their trend of offering deals with steep discounts on their vacuums and robot mops. It is also possible to get high-performance vacuum cleaners at bigger discounts on popular e-commerce platforms like Amazon, Target, and Walmart.
Furniture and decor
Based on past trends, here’s what one can anticipate this year:
- Sofas and couches: Retailers specializing in home furnishings, like IKEA and Ashley Furniture, are likely to offer discounts of 30% or more on sofas and couches, providing comfort and style for less.
- Dining sets: One can expect deals from brands like Wayfair and Crate & Barrel, offering discounts on their dining table and chair sets with up to 50% off on certain pieces.
- Home furniture: Retailers like Bed Bath And Beyond, Crate & Barrel, Design Within Reach, Lulu & Georgia, AllModern, Anthropologie, Bed Threads, and Pottery Barn are known for their deals on furniture sets, cushions, lounge chairs, bedding bundles, and more. They are known to offer attractive sitewide discounts.
- Home decor: Brands such as HomeGoods and Pier 1 Imports may provide deals on decorative items like rugs, lamps, and artwork, allowing one to revamp their space affordably.
- Mattresses: One can keep an eye out for deals from luxury and sustainable mattress retailers, which typically offer discounts and bundle deals on comfortable and supportive mattresses. Some common brands that are likely to come up with exciting Black Friday deals include Brooklinen, WinkBed, Tuft & Needle, Nest Bedding, Leesa, The Company Store, Parachute, Casper, and Purple.
Fitness and wellness
Black Friday is an excellent time to invest in fitness and wellness products. Here’s what to look forward to based on previous trends:
- Home gym equipment: Retailers like Dick’s Sporting Goods, The Strength Co., Fringe Sport, Gymreapers, and NordicTrack typically offer deals on treadmills, exercise bikes, ellipticals, lifting straps, barbells, and other home gym essentials with favorable return policies.
- Backpacks: Previous year’s Black Friday sales offered substantial discounts in the duffle bag and backpack category, with brands like Lands’ End, Herschel, and REI announcing 30% to 40% off on certain items.
- Athletic apparel: If one is planning to start their fitness journey, brands like Under Armour and Lululemon may offer discounts on workout clothing and activewear.
- Fitness trackers: One can expect deals from brands like Garmin and Samsung on fitness trackers that monitor physical activity, heart rate, and sleep patterns.
- Yoga gear: Brands providing yoga equipment like mats, resistance bands, blocks, no-slip towels, and cushions may offer discounts on Black Friday.
- Meditation apps: One can also look out for a discount on a yearly subscription to meditation apps like Headspace—which offered about 50% off in the last shopping season.
- Nutrition add-ons: Gym lovers can look out for deals on protein powders and other nutritional add-ons from brands like GNC and Optimum Nutrition.
Shoppers can look forward to remarkable offers on essential gear that enhance their camping and hiking experiences. Here are some categories that stood out last year and are likely to return with huge deals this year:
- Bonfire equipment: The Solo Stove Bonfire 2.0, a lightweight and easy-to-clean fire pit for smokeless fire, saw a heavy discount of $175 during the last Black Friday sale. Similarly, the gas fire pit by REI carried a 50% discount. With many new camping products available in 2023, one can expect deeply discounted deals on fire pits this year.
- Tents: Historically, Black Friday deals consist of discounts on a variety of tents, ranging from compact backpacking tents to spacious family tents. Shoppers can expect to find savings on reputable brands like Coleman, Marmot, and REI.
- Sleeping Bags: Staying warm and comfortable while camping is crucial. This Black Friday, one can score deals on sleeping bags. Brands like The North Face and Kelty may offer discounts, helping one get a good night’s sleep under the stars.
- Backpacks: Hikers and campers can anticipate deals on backpacks that cater to different needs, from day hikes to multi-day treks. Brands such as Osprey and Deuter might offer attractive discounts, making it an ideal time to invest in a quality pack.
- Camping accessories: From portable lanterns to multi-tools, camping accessories often experience price reductions during Black Friday. Shoppers can expect a 25% discount on accessories offered by brands like Black Diamond and Leatherman.
- Cookware and stoves: Cooking outdoors can be the highlight of camping, and Black Friday often brings deals on cookware sets and camping stoves. Shoppers bagged discounts of up to 55% on REI camping cookware last year and can look forward to similar savings on burner stoves, mug sets, griddles, and more this season.
- Footwear: Sturdy and comfortable footwear is essential for hiking. Brands like Merrell and Salomon may offer discounts of up to 60% or more on their products. Further, Backcountry Gear, Dick’s Sporting Goods, REI, and Marmot may offer attractive Black Friday deals on a range of outdoor equipment and apparel, including hiking boots, trail shoes, footbeds, and more.
- Navigation tools: A GPS smartwatch and compass can be crucial for safe hiking and navigation. Black Friday sales may include discounts on these navigation products from brands like Garmin, with potential savings of about 64% as per the last shopping season.
- Outdoor electronics: Solar chargers, third-eye headlamps, portable power banks, and other outdoor electronics could also be part of Black Friday deals on popular sites like Amazon and Solo Stove.
When does the sale start?
Black Friday falls on November 24, 2023. While the sale starts immediately after Thanksgiving concludes, many sellers are known to initiate their sales well in advance, frequently around mid-October, in an effort to grab the attention of enthusiastic shoppers. The deals typically continue through the Black Friday weekend, with some extending into Cyber Monday and beyond. This extended period gives shoppers ample time to snag the best deals across a variety of product categories.